I have got off my arse and started a blog. For someone who is an early adopter, loves the internet, addicted to voicing my opinion and always looking for a way to avoid writing my thesis, I have no idea why  this has taken me so long.

Anyway, this blog is about business, communication, marketing and people – with a central theme – sustainability. At one level it’s my way of trying to get my ideas out there in the hope that there will be some (any?) discussion and debate, but at a more significant level it gives me an excuse to put my thoughts down on cyber paper and in the process clarify my thinking.


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